This time of year and is generally really positive and encouraging and I love it. Yet, in the midst of overflowing optimism of new year’s resolutions is the big white elephant in the middle of the room: the majority of resolutions poop out by month #2. They don’t work. Rather than setting goals and focusing on a tangible outcome, set resolutions to change your mindset.Read More
It seems that when we are busy, and our schedules are full, we may not hear quite so well, the distinct voice that is the (inner) authority within.
If you find yourself needing self-care, running on autopilot, or worse, running on coffee and eggnog fumes, you might be mindlessly trying to survive the holiday season.
When you find yourself giving too much, it may be time to receive.
These seven priceless gifts foster inner peace & self-mastery, creating the mindfulness of time. These presents are a path to yourself: creating space for breathing, for your inner authority to speak to you, allowing you to shine brightly through the holiday season and not be completely depleted of the life force that sustains you.Read More
Creating pins that will get shared on Pinterest is all about using great images and the words you use to convey your message. You want to attract the reader’s attention so they will stop and click on your pin to share it and to click through to your blog post or sales page. We've got 7 easy ways to create pins that will make you smile.Read More
How do you stand out in a sea of crowdedness when it seems that have to share is already online?
How do you create space for yourself in the digital world when it seems that there is ALREADY duplicates of you out there in various forms?
Well, here's the good news: there is NO ONE out there like you.
There is only one you, ever in existence - unrepeatable, unique and vital - whose energy is absolutely needed right here, right now.
What you have to share, what you are here to do, only you can do it. It is up to you whether you take action... here are the three things you need to embrace with a resounding "YES!"Read More
In social media, as in life, there are certain aspects of human interaction that we universally experience. When you post an accomplishment, it feels good to share the excitement, and have others root for your success. When you are sharing about challenges you are having encouragement from others creates a feeling of validation.
Social media allows us (individually and collectively) to feel seen, heard and understood. Until we don’t.
Communication breakdowns on social media are similar to ones we have face to face. And I dare say that due to the sheer volume of people you are interacting with each day, you may feel irked by some of the seemingly rude and inconsiderate people you might come across.
What do you do when your online interactions make your hairs stand up? How do find harmony when you are triggered?Read More
For heart-centered entrepreneurs, digital success is not just about sales, but also about community and freedom to live the life of your dreams!
Social media and blogging enable me a lifestyle that supports my vision of presence for my children, time with my spouse, and success in the world - to make an impact with those whom my work and message resonate.
I started to think deeply about a business that would enable me to work anywhere, anytime I wanted, and I realized that a digital business, fueled by marketing channels via social media is much like the American Dream.Read More
The following nine steps are efficiency reminders for busy entrepreneurs. These nine simple steps give order and strategy to the monster we call social media. It helps us to hone in our campaigns and provides a process so that we can see the trees from the forest.Read More
This article focuses on the 5 visual components of brand that will help you create a distinct look and feel, and to attract the right and perfect people to you. Be sure to download the social media strategic branding guide as a practical workbook to accompany you on your process of getting clear of what visuals you want to utilize to be express your brand.Read More
If you are posting content on social media, and want to be successful marketing your business online, it will serve you to know the difference between what an organic post is and what a brand post is.Read More
As of January 2017, there are 2.8 active social media users world wide, with an increase of 22% since 2016. They are not all on the same platforms, so where are your peeps?
Which social media platform(s) are your people most like to show up? If you have a clear idea of who your ideal client is, the following statistics and information from Pew Research would be all the more meaningful for you.Read More
Social media is a wonderful platform to build community online. If you are interested in truly building an engaged and active community, it's time to take a leadership role in gathering your tribe. Coupled with deciding on a theme, the use of hashtags help greatly in your quest to grow your audience. Hashtags and social media are wonderful for joining in on discussions and conversations allowing others to find you.Read More
The key to content marketing success is it’s shareable factor. When you share information that speaks directly to your tribe, it resonates like a universal truth.
Your interesting, totally relatable, highly applicable content is considered valuable, quality information, and begs to be shared.Read More
Now, more than ever, producing share worthy content as part of your digital marketing strategy is integral to success. For the solopreneur, infopreneur and entrepreneur, it is even more critical to make content the foundation of your services and offerings. For the entrepreneur, content is the soul of small businessRead More
An avatar is the embodiment of a person or idea. In today’s digital world, an avatar specifically refers to a character that represents an online user, your client persona - the one ideal member who embodies the general values, character and goals of your tribe is what we are looking for. In addition to the demographics of this persona, we need to also define and understand the psychographics of your ideal client.Read More