Path of Presence Blog
The following nine steps are efficiency reminders for busy entrepreneurs. These nine simple steps give order and strategy to the monster we call social media. It helps us to hone in our campaigns and provides a process so that we can see the trees from the forest.
This article focuses on the 5 visual components of brand that will help you create a distinct look and feel, and to attract the right and perfect people to you. Be sure to download the social media strategic branding guide as a practical workbook to accompany you on your process of getting clear of what visuals you want to utilize to be express your brand.
Those who are entrepreneurs love the lifestyle: freedom, the ability to make your own decisions, and unlimited income. Along with the awesome lifestyle and freedom of an entrepreneur, one must be disciplined around some of the challenges of entrepreneurship. This article addresses the self-management of an entrepreneur. With so many issues that arise on a daily basis, there are a number of things that effective, smart entrepreneurs deal with that allow them to be productive. This article addresses the 10 most important traits that every smart, effective, productive entrepreneur possesses. More
If you are posting content on social media, and want to be successful marketing your business online, it will serve you to know the difference between what an organic post is and what a brand post is.
If you are interested in a wide reach when you post there are 6 easy actionable step that MUST be taken to assure results. In order for it to break through the algorithms set in place by the social media platforms, it is really important that the steps are taken daily, on a consistent basis, for organic reach to go further.
The content you produce must be able to cut through today's noise and it must stand out from the abundance social media postings online. Stop back and evaluate your service, program, or product. What problem does it solve? How does it educate? Does your content entertain the reader? Your unique high-quality, authentic, content should have 1 of 3 goals ...
Of the various schedulers I have tried over the years to streamline my social media content, nothing comes close to the robust capabilities that CoSchedule offers. CoSchedule is a web-based social media management system that is not simply a scheduler but also a marketing calendar that provides organization for my content. Five powerful reasons convinced me to convert to CoSchedule as my go-to social scheduler of choice for social media...
As of January 2017, there are 2.8 active social media users world wide, with an increase of 22% since 2016. They are not all on the same platforms, so where are your peeps?
Which social media platform(s) are your people most like to show up? If you have a clear idea of who your ideal client is, the following statistics and information from Pew Research would be all the more meaningful for you.
Social media is a wonderful platform to build community online. If you are interested in truly building an engaged and active community, it's time to take a leadership role in gathering your tribe. Coupled with deciding on a theme, the use of hashtags help greatly in your quest to grow your audience. Hashtags and social media are wonderful for joining in on discussions and conversations allowing others to find you.
If you have decided to build community through social media, social media schedulers are a MUST HAVE tool. Social media schedulers help you sort, organize and plan your campaigns so that you can engage with your audience.
With soooo many options out there, where do you start? In this article, I’ve created 3 sections of distinction, based on price, which is also a function of capacity.
The key to content marketing success is it’s shareable factor. When you share information that speaks directly to your tribe, it resonates like a universal truth.
Your interesting, totally relatable, highly applicable content is considered valuable, quality information, and begs to be shared.
Social media today has become visually intensive. It is imperative to have great pictures when we submit a post to our Facebook, Instagram and Pinterest accounts. Our mobile devices have become more and more sophisticated to support this function. Yet, when we run out of storage space on our device, what can we do?
The solution for lack of storage on your phone is to back up it and move your precious photos to another device. How do we do so without much effort?
Now, more than ever, producing share worthy content as part of your digital marketing strategy is integral to success. For the solopreneur, infopreneur and entrepreneur, it is even more critical to make content the foundation of your services and offerings. For the entrepreneur, content is the soul of small business
An avatar is the embodiment of a person or idea. In today’s digital world, an avatar specifically refers to a character that represents an online user, your client persona - the one ideal member who embodies the general values, character and goals of your tribe is what we are looking for. In addition to the demographics of this persona, we need to also define and understand the psychographics of your ideal client.
It is important to accurately define your ideal customer before solidifying your brand identity, before developing content and most definitely before making marketing plans. To build a thriving online business, you must know who you are serving. Yourtarget customer, aka avatar, or persona is the embodiment of your tribe, and to whom you are speaking directly.