Niching Down Your Target Audience: Defining Your Avatar

Niching Down Your Target Audience: Defining Your Avatar

An avatar is the embodiment of a person or idea. In today’s digital world, an avatar specifically refers to a character that represents an online user, your client persona - the one ideal member who embodies the general values, character and goals of your tribe is what we are looking for.  In addition to the demographics of this persona, we need to also define and understand the psychographics of your ideal client.

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Why Audience Matters: Focus Results in a Stronger Brand Them

Why Audience Matters: Focus Results in a Stronger Brand Them

It is important to accurately define your ideal customer before solidifying your brand identity, before developing content and most definitely before making marketing plans. To build a thriving online business, you must know who you are serving.  Yourtarget customer, aka avatar, or persona is the embodiment of your tribe, and to whom you are speaking directly. 

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