Path of Presence Blog
If you have decided to build community through social media, social media schedulers are a MUST HAVE tool. Social media schedulers help you sort, organize and plan your campaigns so that you can engage with your audience.
With soooo many options out there, where do you start? In this article, I’ve created 3 sections of distinction, based on price, which is also a function of capacity.
Social media today have become visually intensive. It is imperative to have great pictures when we submit a post to our Facebook, Instagram and Pinterest accounts. Our mobile devices have become more and more sophisticated to support this function. Yet, when we run out of storage space on our device, what can we do?
The solution for lack of storage on your phone is to back up it, and move your precious photos to another device. How do we do so without much effort?
Social media is a wonderful platform to build community online. If you are interested in truly building an engaged and active community, it's time to take a leadership role in gathering your tribe. Coupled with deciding on a theme, the use of hashtags help greatly in your quest to grow your audience. Hashtags and social media are wonderful for joining in on discussions and conversations allowing others to find you. More
The key to content marketing success is it’s shareable factor. When you share information that speaks directly to your tribe, it resonates like a universal truth.
Your interesting, totally relatable, highly applicable content is considered valuable, quality information, and begs to be shared. More
Now, more than ever, producing share worthy content as part of your digital marketing strategy is integral to success. For the solopreneur, infopreneur and entrepreneur, it is even more critical to make content the foundation of your services and offerings. For the entrepreneur, content is the soul of small business. More
As of January 2017, there are 2.8 active social media users world wide, with an increase of 22% since 2016. They are not all on the same platforms, so where are your peeps?
Which social media platform(s) are your people most like to show up? If you have a clear idea of who your ideal client is, the following statistics and information from Pew Research would be all the more meaningful for you.
An avatar is the embodiment of a person or idea. In today’s digital world, an avatar specifically refers to a character that represents an online user, your client persona - the one ideal member who embodies the general values, character and goals of your tribe is what we are looking for. In addition to the demographics of this persona, we need to also define and understand the psychographics of your ideal client. More
It is important to accurately define your ideal customer before solidifying your brand identity, before developing content and most definitely before making marketing plans. To build a thriving online business, you must know who you are serving. Your target customer, aka avatar, or persona is the embodiment of your tribe, and to whom you are speaking directly. More