What You Need To Know About New Year's Resolutions And Changing Your Mind

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What You Need To Know About New Year's Resolutions And Changing Your Mind

This time of year and is generally really positive and encouraging and I love it.  Yet, in the midst of overflowing optimism of new year’s resolutions is the big white elephant in the middle of the room: the majority of resolutions poop out by month #2.  They don’t work.  Rather than setting goals and focusing on a tangible outcome, set resolutions to change your mindset.

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7 Easy Steps For Creating Amazing Pins That Get Shared

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7 Easy Steps For Creating Amazing Pins That Get Shared

Creating pins that will get shared on Pinterest is all about using great images and the words you use to convey your message. You want to attract the reader’s attention so they will stop and click on your pin to share it and to click through to your blog post or sales page.  We've got 7 easy ways to create pins that will make you smile.

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Baby Boomers in Millennial Space: 5 Reasons for Boomers to Adopt Social Media and What You Need to Know

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Baby Boomers in Millennial Space: 5 Reasons for Boomers to Adopt Social Media and What You Need to Know

Many people say driving is a reflection of your personality. Posting on social media is also like driving in that how you post and what you post on social media is a reflection of your attitudes, behavior, and action:  your personality. 

This article addresses 5 Reasons for Boomers to Adopt Social Media, and to raise awareness of behaviors, whether conscious or unconscious, of how we, as a collective, show up in the space of social media.  After all, if we do not know what our patterning is, there is no hope for progression.

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Fight or Flight on Social Media: What You Need to Know About Pet Peeves and Your Options

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Fight or Flight on Social Media: What You Need to Know About Pet Peeves and Your Options

In social media, as in life, there are certain aspects of human interaction that we universally experience.  When you post an accomplishment, it feels good to share the excitement, and have others root for your success. When you are sharing about challenges you are having encouragement from others creates a feeling of validation.

Social media allows us (individually and collectively) to feel seen, heard and understood.  Until we don’t.

Communication breakdowns on social media are similar to ones we have face to face.  And I dare say that due to the sheer volume of people you are interacting with each day, you may feel irked by some of the seemingly rude and inconsiderate people you might come across. 

What do you do when your online interactions make your hairs stand up?  How do find harmony when you are triggered?

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9 Steps to Social Media Campaigns to Make You More Effective

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9 Steps to Social Media Campaigns to Make You More Effective

The following nine steps are efficiency reminders for busy entrepreneurs.  These nine simple steps give order and strategy to the monster we call social media. It helps us to hone in our campaigns and provides a process so that we can see the trees from the forest. 

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10 Secret, Smart and Productive Habits You Need to Have

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10 Secret, Smart and Productive Habits You Need to Have

Those who are entrepreneurs love the lifestyle: freedom, the ability to make your own decisions, and unlimited income.  Along with the awesome lifestyle and freedom of an entrepreneur, one must be disciplined around some of the challenges of entrepreneurship.  This article addresses the self-management of an entrepreneur.  With so many issues that arise on a daily basis, there are a number of things that effective, smart entrepreneurs deal with that allow them to be productive.  This article addresses the 10 most important traits that every smart, effective, productive entrepreneur possesses.  More

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6 Social Media Platforms: How To Decide Where You Need to Be

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6 Social Media Platforms: How To Decide Where You Need to Be

As of January 2017, there are 2.8 active social media users world wide, with an increase of 22% since 2016.  They are not all on the same platforms, so where are your peeps?

Which social media platform(s) are your people most like to show up? If you have a clear idea of who your ideal client is, the following statistics and information from Pew Research would be all the more meaningful for you.

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The Share Worthy Factor When It Comes to Content Marketing

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The Share Worthy Factor When It Comes to Content Marketing

The key to content marketing success is it’s shareable factor. When you share information that speaks directly to your tribe, it resonates like a universal truth. 

Your interesting, totally relatable, highly applicable content is considered valuable, quality information, and begs to be shared. 

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Niching Down Your Target Audience: Defining Your Avatar

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Niching Down Your Target Audience: Defining Your Avatar

An avatar is the embodiment of a person or idea. In today’s digital world, an avatar specifically refers to a character that represents an online user, your client persona - the one ideal member who embodies the general values, character and goals of your tribe is what we are looking for.  In addition to the demographics of this persona, we need to also define and understand the psychographics of your ideal client.

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