Why Audience Matters: Focus Results in a Stronger Brand Them

Why Audience Matters: Focus Results in a Stronger Brand Them

It is important to accurately define your ideal customer before solidifying your brand identity, before developing content and most definitely before making marketing plans. To build a thriving online business, you must know who you are serving.  Yourtarget customer, aka avatar, or persona is the embodiment of your tribe, and to whom you are speaking directly. 

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