Social Branding Secrets: The 5 Components of Brand You Need to Have

Social Branding Secrets: The 5 Components of Brand You Need to Have

This article focuses on the 5 visual components of brand that will help you create a distinct look and feel, and to attract the right and perfect people to you.  Be sure to download the social media strategic branding guide as a practical workbook to accompany you on your process of getting clear of what visuals you want to utilize to be express your brand. 

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Why Audience Matters: Focus Results in a Stronger Brand Them

Why Audience Matters:  Focus Results in a Stronger Brand Them

It is important to accurately define your ideal customer before solidifying your brand identity, before developing content and most definitely before making marketing plans. To build a thriving online business, you must know who you are serving.  Your target customer, aka avatar, or persona is the embodiment of your tribe, and to whom you are speaking directly. More

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