Lack of Storage & The Solution to Space

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Lack of Storage & The Solution to Space

Social media today has become visually intensive. It is imperative to have great pictures when we submit a post to our Facebook, Instagram and Pinterest accounts. Our mobile devices have become more and more sophisticated to support this function. Yet, when we run out of storage space on our device, what can we do?

The solution for lack of storage on your phone is to back up it and move your precious photos to another device.  How do we do so without much effort?

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Content Strategy: Why Content Is Not Just King, It Is The Soul Of Small Business

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Content Strategy: Why Content Is Not Just King, It Is The Soul Of Small Business

Now, more than ever, producing share worthy content as part of your digital marketing strategy is integral to success.  For the solopreneur, infopreneur and entrepreneur, it is even more critical to make content the foundation of your services and offerings. For the entrepreneur, content is the soul of small business

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Niching Down Your Target Audience: Defining Your Avatar

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Niching Down Your Target Audience: Defining Your Avatar

An avatar is the embodiment of a person or idea. In today’s digital world, an avatar specifically refers to a character that represents an online user, your client persona - the one ideal member who embodies the general values, character and goals of your tribe is what we are looking for.  In addition to the demographics of this persona, we need to also define and understand the psychographics of your ideal client.

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Why Audience Matters: Focus Results in a Stronger Brand Them

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Why Audience Matters: Focus Results in a Stronger Brand Them

It is important to accurately define your ideal customer before solidifying your brand identity, before developing content and most definitely before making marketing plans. To build a thriving online business, you must know who you are serving.  Yourtarget customer, aka avatar, or persona is the embodiment of your tribe, and to whom you are speaking directly. 

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